Ovrture

— A Virtual Reality Content Studio

     Brand Identity



—Process & B-Sides

The design concept involved the dimensionality of physics - light, thus color, and motion - to express both the kaleidescope of experiences Ovrture delivers through a frame of empathy and their goal to democratize a traditionally elite medium, virtual reality.

The branding speaks to everyone through a common, primal language of colors and shapes. Ovrture’s new identity represents the kind of empathy that only virtual reality provokes - the kind that everyone should be able to feel.


1. The Current Landscape Of Virtual Reality Branding


2. Carving A New Path


3. Digital Sketches