The design concept involved the dimensionality of physics - light, thus color, and motion - to express both the kaleidescope of experiences Ovrture delivers through a frame of empathy and their goal to democratize a traditionally elite medium, virtual reality.
The branding speaks to everyone through a common, primal language of colors and shapes. Ovrture’s new identity represents the kind of empathy that only virtual reality provokes - the kind that everyone should be able to feel.
1. The Current Landscape Of Virtual Reality Branding